1. Home
  2. Comparisons
  3. XORV vs Scrunch

XORV vs Scrunch

Scrunch pairs prompt monitoring with Agent Pages, a copy of your site served to AI agents from your CDN. XORV measures every buyer question daily on its paid plans and changes the pages your visitors read too, only with your approval.

Last reviewed November 2, 2026

Example
Readings

Which roasters deliver fresh beans in Jeddah?

2
  1. 1Talvara Coffee Monthly subscription, delivered nationwide
  2. 2Dunelight Roast date printed on every bag
  3. 3Oudra Roasters Single-origin beans from Yemen and Ethiopia

Sources cited

  • talvara.coffee
  • brewratio.guide
  • dunelight.coffee

At a glance

  • Who Scrunch fits

    Marketing teams and agencies that want prompt monitoring with personas, and an AI-facing copy of their site delivered through their CDN.

  • Who XORV fits

    Brands and agencies that want daily measurement on paid plans, published prices from free, and changes made to their real pages behind an approval.

  • The main difference

    Scrunch serves AI agents a separate copy of your site. XORV changes the pages everyone reads, on GitHub, and measures every day, not every 72 hours.

Scrunch and XORV, row by row

Fifteen rows in five groups. Each cell was read on November 2, 2026 unless it shows another date, from the page its number opens. Where a company’s website says nothing, the cell reads “Not disclosed”, never “No”.

What is comparedScrunchXORV
Measurement
What one measurement is
A prompt; each platform it runs on counts as one prompt of the plan.12
A buyer question, sent word for word to every engine in the plan.12
AI engines
Four on Core: ChatGPT, Perplexity, Google AI Overviews and Copilot. Nine on Enterprise, adding Claude, Gemini, Meta AI, Google AI Mode and Grok.2
ChatGPT, Gemini, Perplexity and Google AI Overview on Core and Agency, with Claude and Google AI Mode coming. Free: ChatGPT. Pro: ChatGPT and Perplexity.13
Countries and languages
Core: one country, one language. Enterprise: unlimited countries. Country results only where the engine supports location.23
The market and language you choose: one on Free and Pro, two on Core, ten on Agency.1314
How often
Daily for a prompt’s first 14 days, then every 72 hours by default; a refresh can run at any time.4
Every day on Pro, Core and Agency; every week on Free.13
Evidence
Shows the sources answers cite
YesEvery URL answers cite, with citation share for you, competitors and third parties.5
YesThe pages each answer cites, with your own site marked.15
Says how a failed answer is counted
Not disclosed6
YesA failed or missing answer is marked “not measured” and never counted as a zero.12
Publishes how its numbers are calculated
YesA metrics guide with the formula and denominator of each metric.6
YesA public methodology page: what is counted, out of what, and when a comparison is refused.12
Changes to your site
Makes changes on your site
In partAgent Pages serves AI agents an optimised copy of your site from your CDN; the pages people see are not edited.7
In partXORV Build, in beta, publishes to GitHub; WordPress is in testing.16
Changes wait for your approval
In partApprove each change, or switch on auto-approval; technical fixes are auto-approved.8
YesAlways: a pull request when you approve, and publishing only when you approve again.16
Undoing a change
YesRedeploy any earlier version of Agent Pages from its version history.9
In partCancel a change before it is published, or restore it after if nobody has changed the page since.16
Plans and terms
Price
Core $250 a month; Enterprise by quote.2
Free, then Pro $20, Core $129 and Agency $549 a month. Payment is not open yet.13
Free plan or trial
Yes7 days, on Core.2
YesA free plan: 10 buyer questions on ChatGPT, every week.13
Billing and terms
Not disclosed2
Monthly, in US dollars; cancel anytime. Annual billing is not offered yet.13
Security
Independent security audit
YesSOC 2 Type II.10
NoNo SOC 2 or ISO 27001 audit completed yet.17
Single sign-on
YesSAML and OIDC, on Enterprise.2
NoNot offered today.18

What Scrunch does well

Said first, and from Scrunch’s own pages.

  • One prompt, many variants

    A prompt template expands by persona, country, language and engine, and shows how many answers a month it will collect. 11

  • Who gets cited

    It captures every URL answers cite and splits citation share between your brand, competitors and third parties. 5

  • Previews and version history

    Agent Pages shows what AI agents will receive before it goes out, and keeps every version so an earlier one can be redeployed. 79

  • Formulas in the open

    Its help center gives the formula and denominator of each metric, from mention rate to citation share of voice. 6

What XORV does differently

Each screen below comes from Dunelight, a made-up coffee roaster in XORV’s example workspace. Its numbers follow XORV’s rules; no real company appears.

  1. A failed answer is never a zero

    Scrunch’s guide doesn’t say how a failed collection is counted. XORV marks it “not measured” and leaves it out of every figure.

    See Buyer questions
    Answer map
    ChatGPTGeminiPerplexityGoogle AI Overview
    Where to buy freshly roasted coffee online121
    Which roasters deliver fresh beans in Jeddah?21
    Best light roast for pour-over32
    Roaster with same-day delivery in Jeddah32
    Best beans for espresso at home
    Decaf beans that still taste good
    4/123/125/120/8
    Example
  2. Measured every day

    After a prompt’s first two weeks, Scrunch refreshes it every 72 hours by default. On XORV’s paid plans every question is measured every day, on every engine in the plan.

    See Visibility
    VisibilityLast 30 days
    Visibility27%+5 pp12 of 44 answers name you
    • Dunelight
    • Talvara Coffee
    • Oudra Roasters
    • Marabel Coffee
    Example
  3. Changes to the pages everyone reads

    Where Scrunch serves AI agents a separate copy, XORV Build drafts a change to your own page and opens it as a pull request on your GitHub. It is in beta.

    See XORV Build
    XORV Build
    • Add FAQ structured data to the brew guides
    • Rework /shop so AI engines cite it
    • A comparison page: Dunelight and Talvara

    A page that answers «Best beans for espresso at home»

    AutoBalanced
    Example
  4. No auto-approval

    In XORV every change is proposed, approved, applied and verified, and nothing reaches your site without your approval.

    See XORV Build
    Actions
    What to do nextWaiting on your decision

    Answer “Best beans for espresso at home” on dunelight.coffee

    No engine names Dunelight for this question. Talvara Coffee is named in 22 of 44 answers this run, and brewratio.guide is cited in 8.

    1. Proposed
    2. Approved
    3. Applied
    4. Verified

    XORV proposes, you approve. A change counts as an improvement only when a later reading shows it.

    Review changesApprove
    Example

Prices, as each company publishes them

Scrunch’s plans from its pricing page, XORV’s from its own. Prices change: each number opens the page it was read from.

Scrunch

  • Core⁦$250⁩/month125 prompts, 5,000 answers a month, four engines, one country.2
  • EnterprisePrice on requestNine engines, unlimited countries, API access and single sign-on.2

XORV

  • FreeFreeSee where your brand stands before you decide.
  • Pro⁦$20⁩/monthFor one brand starting to track its AI visibility.
  • Core⁦$129⁩/monthThe full reading for one brand: every live engine, two markets.
  • Agency⁦$549⁩/monthMany clients in one workspace, with one shared pool of questions.

Monthly prices in US dollars. Payment is not open yet. See every plan

Moving from Scrunch to XORV

  1. Keep the buyer questions

    List your Scrunch prompts and keep the ones a buyer would really ask, in the market where you sell.

  2. Measure side by side

    Start XORV’s free plan next to Scrunch and compare the same questions on the same engine.

  3. Decide on the evidence

    Choose the plan whose engines and markets match yours; XORV keeps every reading from the first day.

Questions people ask

Is Agent Pages the same as XORV Build?

No. Agent Pages serves AI agents a separate, optimised copy of your site. XORV Build changes your own pages through a pull request on GitHub, with your approval.

How often does each one measure?

Scrunch measures a new prompt daily for 14 days, then every 72 hours by default. XORV measures daily on Pro, Core and Agency, and weekly on Free.

Which engines does each cover?

Scrunch covers four on Core and nine on Enterprise. XORV measures four today, ChatGPT, Gemini, Perplexity and Google AI Overview, with Claude and Google AI Mode coming.

Sources

Product names belong to their owners. This page compares public information as it stood on the dates shown and is not endorsed by any company it names. If something here is out of date, write to [email protected] and we will re-read the page and correct it.

Find out if AI recommends you.

Start with your website. Check what XORV understood, then get a first reading with clear context — instead of a guess.

Free first reading: 10 buyer questions on ChatGPT. On paid plans, XORV Build (beta) drafts the fix.Free first reading, with what to fix first.