Semrush brings AI visibility into the SEO suite many teams already use: daily prompt tracking, a large prompt database and 220+ countries. XORV does one job, measuring buyer questions on every engine with every figure’s count named, and publishes its prices from free.
3Oudra Roasters Single-origin beans from Yemen and Ethiopia
Sources cited
talvara.coffee
brewratio.guide
dunelight.coffee
SourcesLast 30 days
Sources cited
talvara.coffee9 answers
brewratio.guide8 answers
beanforum.community6 answers
dunelight.coffeeYour site4 answers
cuppingnotes.blog3 answers
At a glance
Who Semrush fits
Small and mid-sized businesses, agencies and mid-market teams already using Semrush for SEO who want AI visibility in the same place.
Who XORV fits
Brands and agencies that want AI visibility measured one way, buyer questions on every engine every day, with every figure’s count named.
The main difference
Semrush’s AI reports draw on different data. XORV builds every figure from one set of buyer questions asked of every engine.
Semrush and XORV, row by row
Fifteen rows in five groups. Each cell was read on November 2, 2026 unless it shows another date, from the page its number opens. Where a company’s website says nothing, the cell reads “Not disclosed”, never “No”.
What is comparedSemrushXORV
Measurement
What one measurement is
A prompt you track, asked daily on a chosen platform and location; other reports use prompts Semrush generates.1
A buyer question, sent word for word to every engine in the plan.11
AI engines
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini; Enterprise adds Copilot, Grok, Claude and DeepSeek.2
ChatGPT, Gemini, Perplexity and Google AI Overview on Core and Agency, with Claude and Google AI Mode coming. Free: ChatGPT. Pro: ChatGPT and Perplexity.12
Countries and languages
Prompt tracking in 220+ countries and territories.3
The market and language you choose: one on Free and Pro, two on Core, ten on Agency.1213
How often
Tracked prompts daily; AI Analysis reports daily, on a rolling basis; brand performance weekly.4
Every day on Pro, Core and Agency; every week on Free.12
Evidence
Shows the sources answers cite
YesA sources report lists every domain and URL cited for tracked prompts.1
YesThe pages each answer cites, with your own site marked.14
Research runs on a Semrush database of over 317 million prompts and answers, so topics can be explored before they are tracked. 4
Daily tracking with sources
Prompt tracking asks your prompts again every day, and a sources report lists the pages AI answers cite. 1
Wide reach
Prompt tracking is published for 220+ countries and territories. 3
Next to your SEO
Semrush One puts the SEO and AI visibility toolkits in one subscription. 8
What XORV does differently
Each screen below comes from Dunelight, a made-up coffee roaster in XORV’s example workspace. Its numbers follow XORV’s rules; no real company appears.
One set of questions behind every figure
Semrush’s reports draw on different data: your prompts, prompts it generates and a database of captured answers. XORV builds every figure from one set of buyer questions, asked word for word of every engine.
The AI Visibility Toolkit reports and recommends. XORV Build, in beta, drafts the change from your evidence and publishes it to GitHub when you approve.
Talvara Coffee is named in 22 of 44 answers this run, Dunelight in 12. The gap is on delivery and subscription questions, where talvara.coffee is cited and Dunelight is often left out.
12 of 44 answers name you
Which sources leave us out?
What do we fix first?
Example
Prices, as each company publishes them
Semrush’s plans from its pricing page, XORV’s from its own. Prices change: each number opens the page it was read from.
Semrush
AI Visibility Toolkit$99/month, billed yearly25 prompts tracked daily, one domain.6
Semrush One Starter$165.17/month, billed yearlySEO and AI visibility; 50 prompts daily. $199 billed monthly.7
Enterprise AI OptimizationPrice on requestNine engines, daily or weekly tracking, single sign-on.6
XORV
FreeFreeSee where your brand stands before you decide.
Pro$20/monthFor one brand starting to track its AI visibility.
Core$129/monthThe full reading for one brand: every live engine, two markets.
Agency$549/monthMany clients in one workspace, with one shared pool of questions.
Monthly prices in US dollars. Payment is not open yet. See every plan
Moving from Semrush to XORV
01
Keep the buyer questions
Go through your tracked prompts and keep the ones a buyer would really ask, in your market.
02
Keep Semrush for SEO
XORV measures AI answers only, so it can run beside Semrush’s SEO tools.
03
Compare the same scope
Start XORV’s free plan and compare the same question, on the same engine, in the same market.
Questions people ask
Do I need to leave Semrush to use XORV?
No. XORV measures AI answers only, so it can sit beside Semrush’s SEO tools.
Why can two Semrush AI reports show different numbers?
Its help center describes different data behind its reports: your tracked prompts, prompts Semrush generates, and a database of captured answers.
Which engines does each one measure?
Semrush’s toolkit covers ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini. XORV measures ChatGPT, Gemini, Perplexity and Google AI Overview, with Claude and Google AI Mode coming.
Product names belong to their owners. This page compares public information as it stood on the dates shown and is not endorsed by any company it names. If something here is out of date, write to [email protected] and we will re-read the page and correct it.
Find out if AI recommends you.
Start with your website. Check what XORV understood, then get a first reading with clear context — instead of a guess.
Gemini
Perplexity
Google AI Overview
